Cove: Keep Valuables Close
A crossbody bag/suitcase attachment, keeping pocket-sized items accessible
Role
Co-Founder
Industry
Travel, Consumer Goods, Lifestyle
Duration
3 mo
Market
Based on our initial interviews, we began our competitor research to understand the market and made matrixes to identify our blue ocean. Moreover, we drew inspiration from VADOO Sling Bag - Anti-Theft Crossbody Shoulder Bag ($20.99), Samsonite Women's Mobile Solution Convertible Backpack ($99.95), and TravelBag Buddy Travel Organizer ($59.99) to strike the balance of streamlined, modular convenience.
Disorganized essentials, misplaced valuables, and bulky travel gear create unnecessary stress for travelers, especially during TSA checks and transit. Cove alleviates this with a sleek, hands-free solution that keeps valuables secure, organized, and always accessible.
Ideation

Our design criteria included a compact, lightweight design made from durable, water-resistant materials and offering universal compatibility with suitcase handles.
For example, how might we make the product durable? How might we make it portable? How might we make it ergonomic? How might we source eco-friendly materials?
As a result, we landed on dual functionality as a suitcase attachment and a crossbody bag for pocket-sized items (Phone, wallet, keys, AirPods, passport, etc.).
Low-Fidelity Prototype
Our low-fidelity prototype's feedback centered around three key components:

Crossbody strap: "The bag that attaches your personal item should be part of the crossbody strap. I don't want this to be an extra accessory to deal with."
Drink holder: "I am concerned about my drink spilling in this cup-holder. I would prefer to fit a small water bottle on the inside."
Weight distribution: "There should be magnets in the center of the suitcase handle slip pocket to help with weight distribution and prevent the bag from tipping."
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