Womp: The Silent Alarm

A smart, haptic alarm clock for personalized, uninterrupted sleep

Role

Co-founder

Industry

Health & Wellness + Electronics

Duration

5 days

Styleguide

Overview

womp makes mornings suck less. This smart, haptic alarm is designed with a soundless, tiered vibration system that adapts to your sleep cycle, ensuring you wake up feeling human again. Unlike traditional alarms that jar you awake or let you snooze your way into chaos, womp takes the excuses out of waking up. Built for college students, night owls, and hustlers, womp turns mornings into a catalyst for a better day.

At its core, womp is more than an alarm -> it's a commitment to helping you reclaim your mornings to tackle your day.

The Problem

Traditional alarms are broken. Phone speaker alarms have a wake-up success rate of only 34%, compared to 47% for clock radio alarms, and 61% for smartwatch vibration alarms (New York Post). Additionally, the choice of alarm tone can significantly impact how refreshed you feel upon waking. Alarms with melodic tones, such as 'Sencha' on the iPhone, are more effective in reducing sleep inertia, while harsher tones like 'Radar' can exacerbate grogginess.

They blast you awake with obnoxious sounds, don't care about your sleep cycle, and are way too easy to ignore. The result? Groggy mornings, missed deadlines, and a recurring sense of failure before your day even starts. Current solutions don't address the real problem - they just make waking up feel like a punishment.

Smart apps often fall short by ignoring the psychological factors that affect waking up. They lack adaptability, personalization, and accountability, leaving users to struggle with unproductive mornings.

Styleguide

Overview

At its core, womp is more than an alarm -> it's a commitment to helping you reclaim your mornings to tackle your day.

The Problem

The Solution

womp is smarter, softer (on your ears), and tougher (on your habits).

Its tiered vibration system starts small and intensifies until you're out of bed. Using sleep-cycle tracking, womp wakes you at the perfect moment to feel refreshed and ready. Still not up? womp doesn't just buzz louder -> it texts a friend to hold you accountable (hello social pressure) -> studies say that having a specific accountability partner increases the likelihood of achieving a goal by 95% (USAID). Plus, it tracks environmental factors like room temperature, humidity, and movement, giving you personalized recommendations to improve your sleep.

Our USP isn't just about waking you up; it's about improving your entire sleep-to-wake experience.

Market

womp is made for the chronically snooze-prone. College students (18-25) are at the core of its audience -> those late-night crammers who still need to make it to that 8:00 a.m. lecture. Secondary markets include young professionals who value tech-driven solutions for productivity and wellness enthusiasts looking to optimize their sleep.

The wellness and smart home industries are rapidly growing. The global wellness economy reached $6.3T in 2023 and is projected to grow to nearly $9.0T by 2028 (Global Wellness Institute). Similarly, the global smart home market was valued at $79.16B in 2022 and has a CAGR of 27.07% from 2023 to 2030 (Grand View Research).

Business Model

womp will be sold through a direct-to-consumer (DTC) model on its website, launching in Q3 of 2025.

Beyond individual consumers, womp will explore partnerships with universities and wellness programs, offering bulk pricing to institutions. We aim to focus on accessibility, affordability, and adaptability, ensuring womp evolves with its users' needs while creating multiple revenue streams.

Future plans include a subscription service offering enhanced sleep analytics and personalized wellness tips, creating ongoing value for users.

Go-To-Market

womp's go-to-market strategy is all about meeting our audience where they already are - online, sleep-deprived, and looking for a good laugh.

Drawing inspiration from Duolingo's viral social media success, womp plans to create a bold and relatable digital presence that stands out. Duolingo has mastered their humor, turning everyday struggles into fun, shareable videography that make people feel seen -> this is what we want to emulate.